29215: Kathleen (comment) Re: 29205: Collesano comment re:29202: (Durban & Chin): On the Lancet Study (fwd)

[Bob Corbett <corbetre@webster.edu>]

> From Kathleen:
Sorry, David, but you missed it on the marketing.
As a retired marketing and pr professional, I assure you all that successful
advertising executives would never present a  test market survey of any
product or service which would have to make a lot of money over the agency's
considerable fees using the techniques mentioned in the Lancet article.
  This was (or should have been) a scientific study, not a well-devised
campaign to sell great quantities of stuff/services to people who could
afford them (though not necessarily need them).
Or not?  Do opinions on the state of Haiti count as a product?  A service?
Who gets/loses the money?